Shop Neubaugasse

Inside Fashion Store

    Inside Fashion Store / Söhne & Partner architectsVienna Fashion Store / Söhne & Partner architectsInside Fashion Store / Söhne & Partner architectsInside Fashion Store / Söhne & Partner architectsInside Fashion Store / Söhne & Partner architects

    At the one hundred square meters of retails space in Vienna fashion is presented simple yet originally attractive.

    Basic idea was to create a new restrained, straight forward and yet hip space. The new design of the sales room is an eye catcher in the middle of the well known Neubaugasse in one of Vienna’s finest shopping districts.


    Turquoise leads the way

    The design of the façade invites passerby into the store. Furniture in the colour turquoise directs the customers through the shop while the rest of the interior is mainly white and sober in order to present the fashion at the best.

    The primarily white interior in the shop such as simple white clothes rails set the best scene for a perfect presentation of the clothes. Mirror surfaces distribute some more perspective to the room and create the impression about a much larger shop.